Hunt et al used the Beach method (I can't find what that is) to ascertain the degree of U.K. adolescents' exposure to moviestars' smoking in films. Those teens who went to a lot of movies that had smoking were twice as likely to smoke as those with low exposure to film smoking. Those with parental rules about watching TV and films were about 1/3 as likely to smoke as those living without such rules. Those teens who watched a lot of films with friends, rather than with their families, had a 2.2 adjusted odds ratio for smoking. Speaking of films, the tobacco industry's insidious infiltration of the film biz -- the ultimate product placement -- was hilariously done as a plot device in the movie (and book)